How to promote your blog on social media

Location tagging is essential to location Instagram promotion

How to promote your blog on social media

Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few things more devastating than getting little to no traffic.

Search engines also give more weight to the content shared on social media sites like Pinterest, Twitter, LinkedIn, Facebook, etc. because it’s telling them the information on your links is valuable. This means that when people search for keywords that are included in your blog posts, those posts are more likely to rank higher in search results — meaning more traffic to your site.

13 Ways to promote your Instagram Page

1. Ramp up your content production

Best times to post on Instagram Global 2022

And speaking of which, that’s also why Instagram Stories are so valuable. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds. Not only that, but you can freely post Story after Story without worrying about spamming your fans.

The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more.

A Guide to Instagram for Brands: Creating an Instagram Marketing Strategy

2. Cross-promote your Instagram posts across other networks

foxtail coffee facebook post

Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.

Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.

Having an asset library handy allows you to upload all of your social creatives in one place

Features such as Sprout

3. Focus on people-centric content

The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”

And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.

4. Experiment with branded and industry hashtags

Including a branded hashtag in your bio is the first step to allowing followers to promote your Instagram

Through branded hashtag, you can encourage followers to promote your Instagram for you

Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach.

As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less (or more), the takeaway here is that you should at the very least add something.

Including hashtags on your Instagram content automatically increases engagement

And with Sprout’s Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.

5. Tag brands, followers and locations whenever you can

For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion.

Likewise, it’s both courtesy and within Instagram’s best practices to tag anyone you might be regramming. Chances are they’ll be thrilled to be featured in your feed and will share the news with their own followers.

Part 2 – Blog promotion

In Part 2, we’ll take a look at the different ways you can promote each blog post. This is not meant to be an exhaustive checklist that you should follow religiously. Rather it’s a list of ideas you can try, and see which works best for you.

Note: Before you start, it’s a good idea to prepare a simple text file with information you can reuse on several platforms. This will speed up the promotion process. The following is an example of what we use at Blogging Wizard:

  • URL – start with your standard blog post URL.
  • Headline variations – write out 3-5 headline variations for your post.
  • Short social messages – write out several short social messages for use on Twitter. These can be quotes, questions, or based on headline variations.
  • Longer social messages – write out several slightly longer social messages for use on LinkedIn, and Facebook, etc. Popular copywriting formulas work well here.
  • Contact information – mentioned a person or brand in the post? Include their contact info – Twitter account, email address, etc. You’ll want to let them know they’ve been mentioned.
  • UTM tracking URL’s (optional) – use Google’s Campaign URL Builder to create a tracking link for each platform you promote your article on. This will help you track traffic more accurately.
  • Shortlinks (optional) – tracking links can look messy. Using a URL shortener will tidy them up.

2.1 – Email marketing

Email your list

Emailing your list of subscribers is one of the best ways to start driving traffic to your latest blog post. But don’t leave it there. Ask them to comment, like, and share it with their community so that you can reach a wider circle of people.

Use an email signature

Include a link to your latest blog post in your email signature. It’s a simple and subtle way to promote your content. And you never know which recipient might click and read. Try WiseStamp for a professional email signature with links to your social profiles and latest blog post:

Wisestamp Signature

Email your contacts

Now and then, email your contacts (friends, family, etc.) and ask them to share your latest blog post. You never know how far the ripple effect will spread. Always ask politely and offer to help them in some way.

Ask a colleague to email their list

If you have friends and colleagues working in the same or a similar niche, then you could ask them to email their list. Perhaps you could agree to do the same for them in return. But again, don’t do this for every post you publish.

2.2 – Social media marketing

Sharing your content on social media is still an excellent way to get more visibility, and ultimately increase traffic and shares. But it’s not just a case of posting once on Facebook and then moving onto something else. You need to have a social media marketing strategy in place:

Popular social networks

Maintain a regular presence on your chosen social networks and post consistently. Don’t just turn up when you have a new blog post to share. Social media is a two-way channel, so engage with other people by liking and sharing their content.

Vary the message in your social media posts to suit each network. For example, tools like Blog2Social and Sendible allow you to tailor your posts per network by using a long or short message, adding relevant hashtags or mentions, and selecting a portrait or landscape image.

Reciprocal sharing sites

These next social sites all work by reciprocal sharing. You earn ‘credits’ for sharing other people’s content, which then allows you to post your content and get it shared by others.

Popular social bookmarking sites

Social bookmarking sites allow users to post their favorite stories, images, and videos, and use tags to organize them. Other users can take these ‘bookmarks’ and add them to their own collection or share them with even more users. Most of these sites also have a voting system so members can ‘upvote’ their favorite posts, which rise to the top and gain more exposure.

Niche social bookmarking sites

Social groups, communities, and forums

Online communities give you the opportunity to contribute, build relationships, and establish your authority. But, like Reddit, it won’t work if you only drop links. You have to provide more value by getting involved in discussions.

Note: Consider creating your own groups on one of these platforms. This will help you develop your online presence further. Facebook is usually the most popular option but there are plenty of alternatives to Facebook Groups. Remember: it can take a lot of effort to make your group successful.

Part 3 – Measuring your blog promotion

3.1 – Web analytics

Way back in Part 1 we mentioned installing and using some web analytics tools. Now’s the time to see what data they have for you. Whichever web analytics tool you use there’s going to be a lot of data to work through.

Google Analytics Channel

  • Organic Search – Visitors who come to your website from search engines; e.g. Google and Bing.
  • Direct – Visitors who come to your website without a traceable referral source; e.g. after typing your URL into their address bar or using a bookmark on their browser.
  • Social – Visitors who come to your website from a social network; e.g. Facebook, Twitter, etc.
  • Referral – Visitors who come to your website from another website by clicking on a link.
  • Other – Visitors from traffic sources where the UTM_Medium parameter is incorrect.
  • Paid Search – Visitors who come to your website from a paid search advert; e.g. Google AdWords
  • Email – Visitors who come to your website after clicking links in your email marketing campaigns.

3.2 – Social media monitoring

As well as web analytics tools you can use social media monitoring tools to check how your blog posts are performing. Google Analytics is not brilliant at tracking social media. But there are plenty of other tools available so you can see which platform is best for promoting your blog content.


5 Ways to Improve eCommerce Customer Experience

Patagonia ad: Don't buy this jacket

Why Having a Good eCommerce Customer Experience Matters

The customer experience is a lot more than just the outcome. It’s also about how the customers get there and what happens along their journey with you. With so many companies vying for attention these days, it becomes essential that the brand stands out from others. Instead of guessing tailored experiences or copying them from other businesses, you can really invest time into understanding who your customers are. Remember that what works for another company may not necessarily work for you, no matter how similar.

Technology is making consumers increasingly insightful, intelligent, and influenced by their own grasp of the information. This shift has changed the way people consume products as well as services.

Competition is becoming fierce, with more companies keen on building a positive customer experience. It is increasingly becoming a game-changer for their bottom line. A business that focuses on customer needs and preferences can potentially make 60% more profit than those that don’t.

The eCommerce customer experience is a holistic view of how customers interact with your brand. It includes every step they take from considering you to using the products and even what happens when something goes wrong.

If a brand’s value is enhanced, the company’s profits will increase as well. In addition, having an informative tone of voice makes it easy to gain the trust of key stakeholders. It makes buyers more willing to work with you but likely to recommend other people on their lists too.

Seventy-four percent (74%) of consumers (Forbes / Arm Treasure Data) are likely to buy based on experiences alone. (Forbes / Arm Treasure Data) The data means that your business needs to provide consistent support to buyers. Repeat buyers are essential to business scalability; 90% of CEOs believe customers have the most significant impact on their business. Here’s another thing to consider: trying to seek new buyers is expensive.

With the boom of online shopping and eCommerce, customers actively seek responsive, helpful, efficient, and trustworthy brands. Fifty-eight percent (58%) of shoppers say they are unlikely to continue doing business with a brand that delivers a poor customer experience.

Improving Your eCommerce Customer Experience

It’s never too late to make the customer experience pleasant. Understanding what customers want is more manageable with the rise of technology and digital tools. There are various ways of improving CX to increase customer loyalty and your profits. These include upgrading your product fulfillment through 3PL services to craft a personalized shopping experience.

    Personalized Suggestions
    Personalizing the shopping experience is more than just mentioning a customer’s name on their invoice. Making recommendations based on data such as their browsing history, location, and shopping behavior can get customers more engaged with your brand. The idea is to showcase products and services that make them seem tailor-made for every potential buyer.

When problems arise, you should be able to step in and immediately address any issues that a customer might have. Why? Because taking too long to reply can lead to frustration. Close to 30% of consumers say their brand loyalty has wavered during the pandemic due to long service wait times.

It makes sense to upgrade your supply chain and ensure that your products are always in stock and shipped out fast. 3PL services can streamline your fulfillment process, using digital warehousing to integrate directly to shopping platforms and ensure that inventory levels are constantly updated.

Online shopping customers look for free shipping, with 75% expecting to see an offer for it. Your business can offer this when you have access to a 3PL’s vast fulfillment and distribution centers network. The best part of outsourcing is that you can focus on other aspects of improving the customer experience for your business at cost-efficient rates. Products also have extra security when in transit, reducing the risk of damage or even getting lost.

Utilizing social media to gather your customers in a commonplace is an excellent way to get user-generated content that you can use for your marketing. Allowing them to leave reviews and feedback publicly lets more people see what you can offer. Being responsive to concerns also helps build trust.

9 tips & tricks to improve your ecommerce CX

1. Personalize the shopping experience

Personalization is a key element of the ecommerce customer experience. Personalization not only makes customers feel seen but also allows online retailers to increase conversions by offering tailored discounts and product recommendations. A massive 80% of consumers say they’re more likely to do business with a company that offers personalized experiences.

Personalization is also one of the few reasons customers are willing to share their precious data with retailers, with 65% of shoppers saying they’d share their data for value-adding personalization.

Personalization gives value to customers when it saves time, money, or displays the right product

Personalization is a major ecommerce CX trend because it lets retailers provide that personal touch that was once limited to in-store experiences. And like in-store shopping, personalization increases impulse buys and average spend. 49% of customers reported they’ve made impulse purchases after receiving personalized recommendations. And 40% of consumers said they’re likely to spend more when encountering highly personalized experiences.

2. Bolster customer service

The unfortunate fact of retail is things can’t always work perfectly for every customer. And it’s when things don’t work that customer service becomes the essential tool to salvage and protect CX.

Tap into live chat and chatbots

Live chat and chatbots are the emergent customer service tools for ecommerce. Live chat is now the preferred method of ecommerce customer service among shoppers aged 18-49, and 63% of customers are more likely to return to websites that offer live chat.

Implementing chat bots allows retailers to provide 24/7 customer support without service agents working around the clock. This reduces wait time for customers and saves money for retailers.

Build a knowledge base

The rise in chat options reveals another key consumer trend: people want to solve problems themselves. Today, 67% of customers prefer self-service over speaking to a company representative.

Building a knowledge base helps customers help themselves. A knowledge base is a centralized collection of self-service information about products, services, or companies. It includes FAQs, articles, how-to guides, community resources, and more.

With a strong knowledge base, customers can resolve issues and find the information they need without needing to contact customer support. A massive 91% of customers would use an online knowledge base if it were available and tailored to their needs.

Train your customer service agents

Different customers have different preferences and expectations, so you need to be flexible with your customer service options. While many customers may prefer live chat or chatbots, it’s still important you provide phone lines and an email support form for those who don’t like chat functions.

When customers want to speak to people, they want a genuine conversation, so save the scripts for the chatbots and have customer service cater their interactions to the people they’re talking to. 78% of consumers said their customer service experience is better when agents don’t sound like they’re using a script.

Ensure customer service agents understand the problems customers commonly face and have access to the information required to help customers with their queries. 71% of customers expect agents to have information regarding their previous interactions with the brand and 46% say they’ll abandon a brand if employees aren’t knowledgeable.

3. Strengthen your UX foundations

While customer experience encompasses every touchpoint with your brand, user experience (UX) focuses on the experience customers have while using your products or services. That is, the experience they have as users.

There’s overlap between CX and UX, but UX is more technical and focused on the ecommerce shopping experience and making things easier for customers. It remains, however, a core component of ecommerce CX.

UX is a core element of CX

Websites and apps that provide a great user experience need to be functional, reliable, useable, and pleasurable—in that order. We’ll first address how to put your website on solid footing, then move to making it a pleasure for your customers to use.

User needs hierarchy: functional, reliable, useable, pleasurable

6 keys to creating a successful E-Commerce Customer Experience

6 keys to creating a successful E-Commerce Customer Experience

1) A Mobile-First Strategy

Providing an eCommerce website that is adapted for smartphones is no longer an option, it is a requirement. For several years, the share of consumers that shop online using a smartphone continues to rise.

Forecast show m-commerce will grow

Thanks to the growing number of digital channels as well as the growth of smartphones, increase in broadband connectivity, and social adoption of shopping via smartphones, more consumers are connecting with brands and retailers across multiple channels including their apps and websites.

To put it simply, it is crucial to provide a great mobile experience due to the number of customers who shop and research products and brands via their mobile. At the same time, providing a poor mobile experience can lead to a loss of customers and revenue. A recent study concluded that 50% of customers will stop visiting a website that offers a poor mobile experience, even if they have a favorable opinion of the business or brand.

Other research highlights the importance of the mobile customer experience. According to a study conducted by Magento, 22% of online shoppers are sensitive the proper function of a website or app. Amongst online shoppers between 25 and 34 years old, 42% view the mobile customer experience as being critical.

Progressive Web Apps

A PWA helps retailers overcome a significant challenge: providing a clean, consistent user experience via their website and mobile apps. Furthermore, PWA’s enable retailers to offer customers an app-like experience without having to invest the time or resources required to develop and maintain a mobile eCommerce app.

2) Personalization

People like to receive offers and content that are actually relevant to their interests. So it should come as no surprise that personalization is a key component in the recipe for eCommerce success.

A lack of personalization can be quite expensive for retailers. According to Accenture, in 2016, 41% of consumers switched companies due to a lack of trust and poor personalization resulting in a loss of more than $750 billion for these businesses.

On the flipside, getting personalization correct, according to Gartner, can help business increase their profits by up to 15%. Moreover, research shows that consumers spend 48% more as a result of strong personalization.

3) Data Protection and Data Privacy

Today, the vast majority of online shoppers are concerned about their personal data, which can often include sensitive information such as their address, phone number, credit card information, and more.

While studies point to the fact that consumers are willing to exchange more of thier personal information for greater personalized recommendations and offers, concerns regarding the security of their information remain. In fact, a KPMG survey highlighted that 55% of online consumers have declined to make a purchase online due to concerns over data privacy.

Reasons for abandonnments during checkout

In addition, recent legislation is requiring eCommerce retailers to do more to protect the consumers’ personal data. This includes the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) which can levy fines against companies that violate the law.

To quel consumers’ concerns, eCommerce retailers can take various actions such as only collecting the data that is absolutely necessary and being transparent with consumers regarding how the collected data will be used.

In addition, strengthening one’s cybersecurity is an important way to get to consumers to trust your eCommerce platform. Marketing the security of an eCommerce site, for example, via trustmarks is also good way to build consumer confidence.

4) Adoption of New Technology

A key to improving the customer experience within eCommerce players is to adopt new technology that is poised to transform online shopping. Many marketers believe voice and image searches will play significant roles in the future.

Consumers between 18-34 years old are too showing a growing embrace of visual search and image recognition technology to discover new products and brands. Gartner highlights the potential of this technology. By 2021, Gartner estimates that eCommerce revenue will increase up to 30% for retailers who are early to integrate image search and image recognition technology into their apps and websites.


5 Writing Product Descriptions: Tips, for Winning Descriptions (Examples, Templates)

How To Write Product Descriptions Benefits

What is a product description?

A product description is the marketing copy on each product page that explains what a product is and why a shopper should buy it. The purpose of a product description is to give your customers any important information about a product that they are interested in buying, along with any other reasons they should purchase the product.

An ecommerce sales tool

Your product descriptions can act as a valuable sales tool for your business by helping you directly target your ideal customers. Take time to evaluate how you want to come across. Make sure that your copies are error-free to establish trust and credibility. Like a good sales pitch, the copy should capture the tone and personality of your brand and the products you sell to help you connect with potential customers.

Describe product features and benefits

Good product descriptions should cover two main aspects: features and benefits. These are the bread and butter of your product page copy. A feature is a quality or a function of a product. For example, “This laptop bag is waterproof” describes a feature.

Be as specific as possible with your product copy and make sure you are clearly describing features and benefits. Don’t just say a product is high-quality; let shoppers come to that same conclusion through the product features and benefits.

How to Write Product Descriptions That Convert

1. Do a Detailed Competitive Analysis

2. Begin by Finding Your Transactional Keywords

With SEO becoming one of the best ecommerce marketing channels to drive traffic and sales, you need to make sure your product descriptions are written with search engines in mind, too.

A lot of marketers make a mistake here by writing the product descriptions first and then optimizing them. But let me tell you, a properly planned and optimized description tends to give results faster.

Try using Semrush for keyword research and the Keyword Insights tool by Snippet Digital to identify the search intent of those keywords. When you know the search intent of the keywords, you can use the right ones for your product description.

Map the intent of your keywords using Keyword Insights tool.

3. Craft a Buyer & Keyword-Centric Product Description (Headings + Paragraphs)

Check keywords with volume while writing product descriptions.

Use keywords in Title, Heading Tags while writing product descriptions.

Add keywords when writing your product descriptions.

4. Benefits vs Features First – Choose Based on Your Products

An example of product description covering specifications first compared to benefits of the product.

Choose product benefits vs features when writing product descriptions.

5. Consider the 4Cs of Copywriting While Writing Product Descriptions

An example by StoreApps using the 4Cs of copy writing when writing product descriptions that convert.

6. Add Creative Taglines Wherever Possible

Premium/luxury brands or niche brands have a different set of buyers which they may target only through social platforms or emails. This is where creativity matters more than keywords.

Write creative punchlines in your product descriptions especially for the niche eCommerce websites

7. Add a “How-to” Section to Your Product Description

Add a how-to section in your product description.

You’re saving consumers time by adding a how-to section within the product description, both speeding up the conversion process and reducing the risk they’ll wander off to find information and never come back.

8. Add Your Brand Story With a Shorter Background

To stand out in marketplaces, help customers understand who you are and why they should do business with you. Add your brand story with a little history of your company and products to your product description.

A quote by Vatsal Shah on product stories.

Add brand story in your product descriptions.

9. Use Social Proof to Build Trust and Invoke Sales

When adding such social proof, you’re providing genuine reviews on how people perceive your products. That psychologically impacts visitors in the very moment they’re looking to make a buying decision.

Pro Tips for Writing a High Converting Product Description

How To Write Product Descriptions Pro Tips

How To Write Product Descriptions Pro Tips

1. Be Consistent

You can choose your style either way, but it is crucial to make sure that your format, style, design, and tone are based on your brand vision and align with the type of personality you want to sell to.

2. Think About Layout and Readability

Depending on the type of product you sell, you might include a lot of information in your product description. In this case, you should think about your potential buyer – the goal is to make navigation as pleasant an experience as possible for them.

3. Provide Value

Give precise details to your readers, rather than making statements. This will help you appear more trustworthy and knowledgeable about what you’re selling, increasing your success chances.

4. Pay Attention to the Visual Elements

Think about various creative ways to show your product the potential buyers. Including visual elements increases your chances of getting a sale. These elements can be graphics, pictures from different angles, and photos of the product details.

5. Double-Check the Information You Provide

Make sure that the information listed in the product description is valid and checked. Studies show that almost half of the returns happen because of misleading product descriptions, which can have negative results.

What is the purpose of creating a product description?

The primary purpose of a product description is to help buyers decide what to buy by giving them information that could be useful to them to make a choice. A good product description is the best salesperson sitting on your product page 24/7 to help you sell your products.

What is a good product description format?
What are the things to avoid in writing product descriptions?
How do I write a product description copy?


Dialogue Examples (With Writing and Format Tips)

couple in dialogue

Storyboarding and animatics for modern video teams. Get organized, produce your best work.

1. Do your research

The simplest way to write realistic dialogue is to write what you know. And that’s fine – unless you want to write about something outside of your day-to-day existence. In that case, you’ll need to do some research – and speak to some real people who know their stuff.

Take the Fast & Furious franchise. Maybe you want to write a screenplay for the fifteenth instalment. but you have no idea how to drive a car. In which case, you’ll want to spend some time talking to petrolheads. Preferably while sipping on a Corona.

2. Show, don’t tell

Sometimes the best dialogue is no dialogue. One of the common mistakes that first-time screenwriters make is churning out endless lines of dialogue, when all your script needs is a page of pedal to the metal action. Because action – not small talk – is what grabs an audience.

Take a look at this round-up of action clips from Live Free or Die Hard (aka Die Hard 4). As McClane and co. battle it out amid a series of explosions and gunfights, there are very few occasions where the characters actually use dialogue. After all, what needs to be said? Except for the occasional cry of “get down!” of course.

3. Use an outsider

A solid way to improve your dialogue writing is to use someone aside from the main character to give information. So instead of having our favourite boxer Rocky say “I’m better than that”, it’s much stronger to have his coach Mickey give a line of dialogue: “I think you’re a hell of a lot more than that, kid”.

Having someone else provide information makes it seem more like real life – as if there’s inside information that everyone in the story already knows. It’s a subtler way of getting your point across than making characters talk about themselves.

4. Write between the lines

How To Write Dialogue

While it’s fine to have only the spoken words in quotes, too many sentences like this can become confusing. Who just said what? You may wish to add extra information to let the reader know who is speaking. For example:

Note that only the words spoken aloud by the mother are in quotation marks. The informative tag at the end is not part of what she said, so it does not get quotation marks. You can also put the tag before a line of dialogue:

For internal dialogue, you can use quotation marks or italics to set it off, depending on the situation. Typically, first person works will use italics, but a third person work might use either.

Writing Dialogue Examples: Identifying a Speaker

When the tag comes first, it’s followed by a comma. After the comma is a space, followed by the quotation marks for the dialogue. Note that the punctuation at the end of the dialogue comes before the closing quotes. This is the order that dialogue punctuation always uses when the tag comes first:

Susan asked, “When will Daddy come home?”

I rolled my eyes at the thought of having to answer this question for the millionth time. “Soon, baby,” I offered in my most soothing tone.

“But, he said he would be home for dinner,” she wailed, “and it’s past dinnertime!”

“In life, you’ll learn there are many things that are out of our control,” I retorted through the massive wails. I continued, almost to myself, “But, we have to just carry on.”

When you choose to place your tag after the line of dialogue, the comma comes at the end of the spoken words, before the closing quotation marks. In this case, following the dialogue with a comma lets the reader know that there’s more information to come. After the comma comes the quotation marks to end the dialogue, then a space, then the tag, followed by a closing period to complete the sentence. For example:

“We were having a lovely dinner,” Michael prompted.

Doug made a short, chortling sound. “Yeah, until he showed up.”

“What’s the matter with Scott coming around?” I asked, rather astonished.

Michael dropped his fork and aimed daggers at me. “Are you kidding me, Jill? He’s a miserable, sarcastic punk.”

I blinked at him, astonished. “Well, yes,” I said. “I know that. But you two always carry on with him like you’re best friends.”

“Girl, please,” Doug retorted. “We thought you wanted us to keep the peace. Now that we know the misery he’s caused you…” He paused, seeming to search for the right words. “He’ll never walk through those two doors again.”

Note that the only exception to using a comma before the tag is when your quotation must end with a question mark or exclamation point. In this case, that punctuation replaces the comma:

How To Format Dialogue Examples

“I don’t want to go home,” said Julia. “I like it here at the zoo. The animals are all so funny.” She began to cry and then wailed, “I didn’t even get to see the elephants!”

“I know,” replied her father. “Don’t worry. We’ll come back another time.”

“The zoo is now closing. Please make your way to the exit,” came the announcement over the speaker.

Note that when Julia’s father speaks, a new paragraph begins. Another paragraph is introduced when the announcer speaks. This makes it easier for the reader to keep track of who is saying what because the new paragraph is a strong signal that someone else is speaking.

“You must know I’m very upset,” I snarled. “I even paid extra to insure the package!”

“Ms. Sullivan, please lower your voice,” the agent drawled. “I’ll search the system now.”

“Sheila Sullivan? Is this your package?” I didn’t know where the man appeared from, but I wanted to reach over the counter and give him a big, fat kiss. I’d never been so happy to see a cardboard box.

The only exception to this rule is when a character makes a long speech. In this case, you may wish to break up their dialogue into paragraphs as they change subject, just as you would in standard writing. When you do so, you begin each new paragraph with quotation marks to remind the reader that someone is still speaking, but you don’t use closing quotation marks until the speech has ended.

“I want to make sure everyone is ready for the field trip next week,” the teacher said. “That means you’ll need to pack your lunches the night before and make sure that you bring plenty of water and a bag that is comfortable to carry.

“It will be hot the day of the trip, so wear light, comfortable clothing and layers that you can remove as the day goes on. You will also need sunscreen, a hat, and sunglasses.

“Finally, make sure you have fun!”

In the example above, the teacher’s long speech is broken into paragraphs to keep topics well organized. Notice that only the final paragraph of her speech has quotation marks at the end of the quoted text. When a paragraph of dialogue does not have closing quotes, it lets the reader know that the same person is still speaking.


How to Set Up a Home Network- Beginners Guide

SolarWinds Port Scanner

How to Set Up a Home Network- Beginners Guide

Choosing a Wired or Wireless Network

Wired networks use Ethernet over UTP cable and tend to be faster than wireless networks, which is an important consideration if you are a gamer. The simple wired home network diagram below shows a minimum setup with a switch and broadband router.


Wired Network Advantages

Wired Network Dis-Advantages

Main Uses

Home Wireless Networks

Wireless Network Advantages

Wireless Network Dis-Advantages

Main Uses

Setting up a Home Network -Components and Structure

Today however most home and small home office networks will use a wireless network or mixed network, as most people use Smart phones, and tablets which don’t have Ethernet support.


The home network diagram below shows the structure of a typical small home network

For most home networks the Wireless Router or Hub which connects the network to the Internet will be the main component of the home or small home office network, and in many cases it will be the only component.

DSL Modem– converts digital signals into analogue signals that are suitable for sending over a telephone line. It is usually built into the Internet/broadband router and is not normally purchased as a separate component.

DSL/Broadband Filter– Used to filter out DSL signals from telephone signals so that you can access the internet and use the telephone simultaneously. Often included as part of the connection socket.

Wireless Router Location

The easiest way of testing you signal strength in various locations is to use the inSSIDer Wi-Fi checker which is an App that you can install on your Android Tablet or phone.

The general idea is to place the Wireless router in its preferred location and then move around the house with the inSSIDer Wi-Fi checker, and check the signal strength, and then adjust the location if necessary.

Extending Your Home Network

Home Router Setup

The two important one are the SSID used to access the Router and the router admin password as the default username/passwords are well known, and published on the Internet.

Connecting Wi-Fi Devices

However most modern Wi-Fi routers/hubs support a feature called WPS ( Wi-fi protected setup). Which usually involves pressing a button on the wi_fi router and a corresponding WPS connection button on the Device.

Home Network IP Addresses

IP address provided by the DHCP server are known as dynamic addresses, as they can change. You can also assign addresses manually, and these are known as static addresses.

When you connect to the Internet your device will use an external IP address. This address is the IP address of the router/hub. See Internal vs external IP addresses for a more detailed explanation.

Finding Your DNS, IP, MAC Addresses and Router IP Addess


Your home router is your gateway to the Internet. When viewing your configuration some devices refer to it as the default router whereas other use the term default gateway.

Splitting Your Home Network

For security reasons you may find the need to split your home network. This is especially true in small business networks like restaurants etc were customers are also given access to the network.

Firewall Configuration on Home Networks

A Firewall functions like a router, and generally what you use on small networks is firewall/NAT router combination in which a single device acts as a NAT router and firewall.

It effectively acts like a one way digital gate blocking access to your network from devices on the Internet, but at the same time allowing devices on your network to connect to devices on the Internet. (schematic diagram below)


Generally there is no configuration required as the default behaviour is only to allow connections from the local network to the Internet, and not from the Internet to the home network.

How can you test network stability?

Checking network connectivity

Network connectivity should never be lost; period. Apart from being up, it should also be fast and not prone to dropping packets. This can be done using three methods:

  • There are tools out there that help administrators keep track of their networks. One such tool is the Paessler PRTG Network Monitor (FREE TRIAL). This is an all-in-one network monitoring suite of programs that keep a constant eye on the connectivity between a host network and a test server like Google, for example, which aren’t expected to be down – ever.
  • If you have a grasp of even the basics of networking, you can conduct the test yourself using free tools like Ping and Tracert. If you don’t, keep on reading and we will show you how it is done.
  • Finally, connectivity and health testing can be done using third-party websites like Internet Health Test or Ping Can Be Useful. While these are the easiest way to go, they really don’t give in-depth information about network connectivity issues – at least not for free.

Monitoring network data

Only the right type of data should be transported on a network and not, for example, spam data from an attacker on the outside. In another scenario, servers shouldn’t be backed up during peak processing hours when they could hog the bandwidth.

Administrators should, therefore, keep track of what data packet is passing through their networks. They can use numerous deep packet inspection and network analysis tools found on the market which can be used to keep an eye on traffic and filter it as required.

Maintaining packet speeds across the connection

There shouldn’t be any attrition or loss of data speeds. Packets shouldn’t be dropped because the network is too congested, an access point is not up or performing as well as it should be, or because the specific packets have been blocked by mistake.

Administrators should have a plan as to how much bandwidth is allocated to every aspect of your data transportation – give more to VoIP and less to email traffic, for example, so audio communication doesn’t lag.

Ensuring network protection

Tools for Network Security and Stability

Finally, administrators know that their networks will only be stable as long as people who aren’t supposed to be on them are kept away. If outsiders keep meddling with data, configurations, and authorizations they will soon be able to hijack the network. They can then use it as a springboard for further attacks, hack the devices connected on it, or simply crash it.


Freelance Writing Rates: How Much to Charge for Freelance Writing Services (New Data for 2022)


What’s a fair freelance writing rate?

Writers ranged from brand new (less than a year) to industry vets with over 11 years of experience. We asked questions around finding high-paying gigs, scope creep, and displaying rates on websites.

    The amount of ecommerce writers surveyed was surprisingly low! I think we’ll see more writers specialize in ecommerce in coming years as brands establish their digital presence. They’ll need resources and education to market to consumers online, and specialized writers can help them get there.

    I was surprised to see how experience impacts the rates freelancers charge. This likely boils down to a few things: testimonials and results to back up your work, and the confidence to charge higher rates. Both of those things come with experience.

The state of freelance writing in 2022

To understand how many freelancers arose through a pandemic, 16% of freelancers started less than a year ago as of November 2021. Some 19% reported freelancing for between one and two years. Though the majority of freelancers (65%) have been writing professionally for between two and 10 years.

freelance writing experience levels


Understanding what niches writers work in leads us to the next section. We wanted to know how much people were changing. So, we asked freelance writers to disclose their yearly earnings.

The next income level was $31K and $50K, with 18% of freelance writers claiming that was their annual freelance income for 2020. When you combine the percentages of these two groups, almost three quarters of freelance writers make less than $50K per year.

That suggests there is room for business improvement in a majority of freelance writer’s businesses. Think about your own operations. Where can you provide more value for clients to charge more?

average freelance writing salary

It’s probably no surprise that people bringing in larger incomes have been in business for longer. If we look at those who’ve been freelance writing for less than a year, the vast majority (91%) earn less than $30K.

To reach the six-figure salaries, it seems you need to have been working on your business and growing it for at least a couple of years. Of those earning over $100K, all have been freelance writing for at least two years, with 65% writing for more than six years.

how long does it take to make six figures freelancing?

So we decided the best way to give you a useful answer on freelance writing rates was to ask freelance writers themselves what they charge:

We addressed a big question in content marketing: How much should you pay freelance writers? Or, if you are a freelance writer, how much should you charge? It’s kind of hard to know unless someone tells you, right?

In 2015, we created an infographic, “Pay Rates for Freelance Writers,” to break it down. We provided average rates per content and writer type based on our own experience at ClearVoice. But given that the data is now a few years old, we wanted to revisit this topic and get an up-to-date consensus on freelance writer rates – for brands and freelancers.

The best way to get an answer to “how much to pay a freelance writer” was to take it to the streets. The past few months, we polled 500+ freelance writers from around the country to see what they charge, how they charge, what type of content they produce, corresponding level of experience, and even gender to see if a gap exists like in so many other industries.

Questions we asked in our survey on freelance writing rates:

1 – How many years experience do you have as a professional freelance writer?

2 – How do you charge?

3 – What do you charge per hour? (Approximate if N/A)

4 – What do you charge per word? (Approximate if N/A)

5 – What tasks do you complete for clients?

6 – What is your gender?

2018 How Much Should Freelancers Charge For Work?


How to Get A Job In Writing: 9 Top Tips


Create a Resumé & Portfolio

I recommend creating your resumé on Canva using a beautiful design. This will help to express your personality and set you apart from the pack. Also, if you have a nice-looking resumé, it shows that you give a shit, and employers want employees who give a shit.

Also, proofread your resumé! I will toss out a candidate as soon as I notice a typo on their application materials. If they aren’t detail-oriented enough to fix their resumés, I expect their work to be sloppy, too.

Then save your resumé as a PDF. Why? Because PDFs are universal, which means that your resumé will look exactly the same no matter what type of operating system your prospective employer uses. And FYI: Microsoft Word docs are not universal.

If you want to stand out, start with a beautiful resume and portfolio.

Create Job Alerts

But, instead of searching through the job listings, you’re only going to create alerts. For example, if you want a job making TikTok videos in Los Angeles, you’ll enter that search criteria on When you get your search results, you’ll also see this:

So, why are we doing this instead of just applying to writing jobs from the search page? In my experience, a lot of people are looking for writing jobs right now. The last time I posted a writing job on Indeed in May, I received over 300 applicants in just THREE DAYS. Unless you see a writing job post that has been posted within the last 24 hours, you’re already too late.

Determine the Right Type of Writing

Blogging – Bloggers will write conversational pieces on behalf of their clients, often businesses, to build rapport with an audience and help with overall branding.

Web content writing – Web content refers to the content posted on a company’s website, and because the search engines reward fresh content, there is quite a bit of writing work in this niche.

Social media marketing – Social media posts, including LinkedIn posts, Twitter tweets, Instagram captions and Facebook posts, are all writing opportunities worth exploring for today’s freelance writer.

Full-time freelancers often do many of these, but you may find that one particular niche works better for you than another, so take some time to explore your options, and add portfolio items that fit.

Ghostwriting – Many freelancers are ghostwriters, which means they write part-time for someone else, who then publishes the work in their own name. Ghostwriters can write everything from basic online content and blogs to full novels and books.

Get a job in writing: The Final Word

Ultimately, learning how to get job in writing is hard work, but it’s more than achievable. While writing a book can be a good way to earn income, you can also earn income freelancing as an online content writer.

What are the highest-paying writing jobs?

Public relations and scientific journal writing are among the highest-paid writing jobs. Ghostwriting books is also a high-paying writing job. However, you can build a strong, good-paying career out of online writing gigs, if you know where to look.

Can you build a full-time career out of writing?

Yes, if you have a diverse portfolio and a diverse list of clients, you can build a full-time career out of writing. Take some time to develop your skill, then launch a successful and rewarding career.

Join over 15,000 writers today

Get Serious About Freelance Writing

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About The Author

Hi I’m Elna and I’m a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

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Wow, Elna! Your article was highly informative with a touch of inspiring! I’ve wanted to try to get in on freelance writing, but have never really committed to the pursuit. I’m going to try out your ideas, and find myself some extra income while honing my verbal skills to a fine point. If you see this, is there any extra advice you have?Reply to Justus

Hi Justus, Thank you for your compliment! That’s great you want to try freelance writing! It’s a great side gig or for when you work from home! I hope these tips can help you land your first freelance writing job!Reply to Elna

Hello Elna, Good day. I am so happy to stumble into this post. I am one of your students in Ready Set Traffic and I just learned about freelance writing a month ago as I stumbled into a local mom group in my country. I got excited and thought of giving it a try to earn some money, while slowly growing my blog. I got my first client, but she only wants 2 articles per month, and the payment is low per article (40$), but I accepted thinking that it can help build my portfolio. But after writing, I felt that it was not worth it because it took me a very long time to finish the article because I was reading a lot of resources and included a lot of resources, too. Where can I find jobs that pay a bit higher? I would like to enroll in your writing course, but I can’t afford it at the moment. Hopefully, in the future, I can finally enroll.Reply to Julai

Hi Julai! Oh, I hope you enjoyed Ready Set Blog for Traffic over on my Twins Mommy blog! As for your question, in the beginning you might have to do a little work to inch your way to higher paying clients. A lot of it depends on your client and your writing skills. Typically though, starter rates are around $.10-.12/word. My course is called Write Your Way to Your First 800k 🙂Reply to Elna

Hi! Thank you so much for this post! I have a question for you if you don’t mind. I am a college student and I have terrible anxiety, so I have been trying to find a way to make a nice income from home. Do you know if any of these sites (referring to number 6 with guest posts) allow complete beginners to submit articles and accept them? Do you know of any sites that let complete beginners guest post, have a good acceptance ratio, and pay well? I would really like to do this and make a good income, if possible. Thank you so much and I look forward to hearing from you! -ConorReply to Conor

Hi Conor, Thanks for taking the time to read my post on 20 ways to find freelance writing jobs. In theory yes if the complete beginner has some social profiles and perhaps a Medium profile. Some guest sites want to know you have written online content before and will ask for some sample work. Medium is a fine platform to link to. They also may ask for you to link your social profiles too. But not all guest posting sites are like this! So do your research and try! The #6 option you are referring to is not a paid option. There are paid options for sure but the free ones are quicker to get your writing up and published and it can help build your portfolio as a brand new freelance writer.Reply to Elna

Elna, Thank you so much for your reply! I’ve been watching some of your YouTube videos and I found one talking about sites that post jobs. Is it common to find job postings on this site that are friendly to complete beginners? Do you think that is the best way for a brand new freelance writer to start making a good income quickly?Reply to Conor

Hey Conor, thank you Elna for a wonderful post it has been most helpful. I am starting out as a freelance writer hopefully, I was and still am very introverted sometimes. I thought that this made me want to be a writer, so I could survive in seclusion but I am starting to see that it is much more than that! I have no authority speaking on writing especially on how to make money doing it but there is something I would love to share Do not do a job just because of your anxiety, never let fear be the deciding factor for anything in your life! Please try and find a way to deal with this first, there are so many proven methods, have a deeper look at your own religion, study martial arts or even start an improv class Don’t let this control youReply to Shawn


10 Best Job Hunting Websites You Can Access For Job Search

Best Job Search Websites

Formerly a retail and e-commerce expert for Rebecca Minkoff, Emily now uses her expertise in small business marketing, technology, and entrepreneurship to create compelling content for small businesses, freelancers, and consultants.

Michael Rosenston is a fact-checker and researcher with expertise in business, finance, and insurance. Prior to this role, he interned at two Fortune 500 insurance companies and worked in data science in the advertising industry.

Job websites serve as the modern equivalent of classified ads by compiling and listing available telecommute and local openings. Equipped with millions of listings and additional resources like career coaching, resume tailoring, and blog posts full of helpful tips, using a job website is one of the best and most efficient ways to search for and apply to dozens of opportunities.

To find the best job websites to kick off your search, we looked at more than two dozen different job websites before selecting the top 10. We made our picks after considering the number of listings on each site, ease of use, costs, advanced features, industries and experience levels served, and reputation.

Job Hunting Websites ;


This is the best job hunting websites you can ever find. A lot of people may not agree. Because they view it as a social networking site! People post photos, updates and like and comment. But what they forget to do is to look for ways to promote themselves and get themselves a new, lucrative job. Linked-In has made all the effort for you to search job quite easily. Let’s look at some of the important attributes of Linked-In which makes job search super easy.




Some of you may not like Indeed because sometimes it doesn’t show you exactly what you search for but based on its database and the ease with which you can apply for a job or connect with a recruiter are incredible. Let’s look at the advantages you will have if you use Indeed.

Shine is a good example of smart job search. You don’t need to do much. Simply upload your resume and few important fields like your name, email address, key skills, functional area, and industry. And you’re done for hundreds of jobs. The best part of is –


If you’re in the industry for some time, you may have known the name. It’s a popular job hunting websites with a huge database and it’s easy to use. People from all over the world search jobs in Monster and Monster is very dynamic with the following features.

  • It has the largest number of job listings that means no matter wherever you’re in the world you can access a nearby job and can apply for it if you’re qualified to do so. It’s simple, easy and convenient to use.
  • It allows you to upload your resume and provide useful tips about how to make your resume smart.
  • There is a separate page called “career resources” which allows the applicants to learn more about the latest trends, how to be a better professional, how to make their resume count, to learn about new trends in the job market and many more.
  • Monster also offers networking boards which are kind of new in the job placement websites. In networking boards, you can add new connections, see the updates of the companies you follow and can also recommend your colleagues.
  • It also offers a search alert which allows you to search jobs at your own pace and the relevant jobs are sent to you via email.


SimplyHired is like a twin brother of Indeed. It contains millions of jobs and they’re accessible simply by putting the “Keywords” and “Location”. It’s simple, fun and allows you to find relevant jobs that you’re looking for. Let’s look some of the good features of SimplyHired.

job websites

If you’re by any chance is a tech guy/gal and came out fresh from the college, there are job placement websites which you would love to search jobs; because this site is specifically designed for tech jobs. It’s Let’s look at some of the features of

  • You can search jobs that suit your profile by filling in job title, keywords, company name, employment type, skill-sets and location you’re in or you prefer.
  • To upload your resume, you need to become a registered user. You can do that simply by filling in your name, email, a password of your choice and by mentioning that you’re not a robot (funny!).
  • You can also have access to a lot of articles, news, and information related to technology and how technology is reshaping the world.
  • Like, once you’ve registered yourself on, you will have a separate dashboard all for yourself where you can see your previous activity.
  • Moreover, does many surveys on hiring, turnover of tech giants, trends of tech jobs and many more which you can access even without registering yourself at

This is one of the most useful and often neglected job hunting websites for job search. The basic feature of this site is that it uncovers jobs from company websites for the job applicants. Many companies do not advertise their jobs in job hunting websites. It has some good features. Let’s have a look.


Many of you may have not heard about this job website but it’s incredible if you talk about jobs related to social service. It’s specifically designed to search jobs of all types (of course related to social service) like full-time jobs, events, internships, volunteering and you can also work with people and on different blogs.



10 Tips for Effective Job Hunting Strategy:

Choose the companies you would want to focus on

Choose as per your focus, your focus might be good money, or it might be the goodwill of the company that attracts you, or it might be the experience you drive out of a company as a fresher to achieve a good and a successful career.

It completely depends on your priority. Jot down at least 10 top companies you would want to work for. When you choose the company doesn’t forget to rank the company as per your preference of a company to work for.

Once you rank the companies simply give a reason behind the ranking. Jot down the advantages and disadvantages of working for the company. And yes it please pen everything down, as you would not want to forget your analyses.

Study about your target companies

Job portals and recruitment agencies

Create an appropriate CV. The CV that you create should be in accordance to the industry you would like to focus. To do the same you can go online to have a look at a few best resume patterns and modify or create your CV accordingly.

Make sure you put in relevant and correct information as the companies do cross check your information from relevant sources. Create a profile for yourself on job hunting portals with relevant information and also upload your CV on the portals.

Creating a profile and registering with job hunting portals will give you access to information about the jobs available in the companies. You can either use the portal to apply for the vacancies or you can directly apply through their websites.

Similarly, you can go to the recruitment firms to register with them as they have the companies both big and small as clients. After you register you must keep in touch with these firms to check on the availability of jobs.

Keep a track on your social networking

Along with your Whatsapp, Facebook, and Viber, you must make sure you create a few more accounts. These are with LinkedIn and twitter these sites are more towards professional social networking, where you have more of professional contacts than the simple social media.

Also, updates on new openings are shared on such social networking sites. The company HR also keeps a watch on you to know how active you are on such sites and how active are you socially. To keep yourself going make sure you are socially active.

Attend job fairs and keep a watch on new papers

Sometime back companies used to flash their vacancy advertisements in news papers for there was no internet access, rather the internet was still not that popular and useful those days; however today we have access to the internet as people are more tech-savvy and advanced which is quite good for the companies as internet educated people can go for job hunting easily online.

Keep your options open

Review a number of companies and collect data with regards to these companies and their work culture. When you are doing so make sure you do not miss out on other domains of work in your field and also make sure you do not miss out getting information about smaller companies.

Never say a direct no to these offers as you might have something better waiting for you. I am not asking you to take up something that is not relevant for you; however, you can simply take the offer and once you get home evaluate what you might gain out of it.

Prepare yourself for rejections

Now you need to have the courage of accepting a failure even in the corporate industry. Not necessarily are you going to be selected by the in your 1 st and 2 nd attempt? Maybe you need to have many more attempts to get through a decent company which is one of the few from your list.

Do not stop your job hunting with a few failures that you come across. Remember failures should only make you stronger in your job hunting and confidence because every interview gives you more experience.

Keep yourself updated with the world

Along with bookish knowledge, knowledge of the companies, of the industry, etc. keep yourself updated about the world. You must have basic knowledge about the world, what’s going on in the world, the market, etc. make sure you watch the news more on television than watching any other channel to keep yourself updated about the important things in the world.

Keep a set of questions ready

Now before you go in for an interview you need to make sure that you have a list of questions ready to ask the HR. now the list of questions should not have their answers on the internet as this will not strike an appropriate conversation between you and the HR or the managers.

So chose the list of questions appropriately so that you can use them to strike a balance and a conversation between the HR and you. This will confirm that you know quite a lot about the company and the industry and would want to learn more.







Back to Work Webinar and Workshops For Employers & Employees
Coming this Fall
Discussing Legal & Health Considerations


Business Budgeting for Beginners

In this lesson, you’ll begin to look at various budgeting strategies, including strategic, capital, and operations budgeting techniques. The lesson will include some real-life examples of planning activities, and to further bring these concepts to life, you’ll work with a fictional company, Curly’s Pool Service and Supplies, by helping Curly formulate some plans and budgets!

In this comprehensive, beginner-friendly course, you will learn the elementary skills needed to be successful in the budgeting process and work gradually work your way up to creating a budget. You will also discover how to best evaluate the results of your budget and make decisions to help your business maximize its profits.

Course code: bfb

If the idea of creating a budget for your business, department, or project seems overwhelming, this course will alleviate all of those fears. Taught in an approachable and relatable format, this course walks you through the budgeting process so you can go from numbers averse to budgeting super-hero. The downloadable templates included in the course allow you to easily and quickly take what you learn and apply it to your job. The storytelling used throughout the course makes the topic more approachable and engaging so you can obtain the soft skills that will help you be successful implementing and tracking a budget in the real world. Finally, the course challenge is something that will pique your curiosity at the beginning of the course and provide motivation to complete the course and continue learning the material.

A company’s budgeting process involves a lot more than just rows and columns of numbers on a spreadsheet. The reality is that budgeting is a sometimes organic and sometimes organized process. Most often, it’s an equal mix of both in an attempt to add some level of certainty to an uncertain future. These processes are what we are going to explore in this course. You will be introduced to different strategies employed during the budgeting process, the techniques and tools that are commonly used to make budgeting forecasts, the components of a basic operating budget, and how businesses make certain decisions that may impact their budgeted amounts.

budgyt really is.


Sierra Nevada

NY Athletic Club

Jefferson County

Jewish Voice for Peace

Ivey Mechanical

Duclaw Brewing

Animal Legal Defense Fund



Jay Godfrey

Fiesta Bowl

Clara Analytics


Habitat for Humanity


Truth For Life

M/I Homes

John Varvatos

Fulmer & Company


E-Mazzanti Technologies

Oregon State University

United Way

we know it’s
a bold statement

capterra image

capterra image

webinars, excel, current events #focusonwhatmatters navigating the uncharted how to best be prepared
for what comes next excel, current events #hyperlinking budgeting
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the CFO’s toolkit why the right budgeting tools are needed for both sustainability and hypergrowth blog, cloud-based software #prepareforwhatsnext what you cant see why cloud based
financial applications
work harder for you

in finance, validating is key.

missing links put on ice The budgeting process was so simplified by Budgyt, that even non-finance savvy department managers found it a vast improvement over Excel. empowering #communities By eliminating the hundreds of hours spent parsing data from Quickbooks, everyone at the fund was able to spend more time supporting their communities saving you time for #whatmattersmost The roll out of Budgyt allowed their teams to easily and successfully run their budgets remotely well before the COVID-19 crisis, preparing them for what came next. better budgets for better homes We gave the M/I team peace of mind by simplifying a complicated budgeting process, making it easy to import JD Edwards exported files and providing User Access features to ensure data integrity and security.

Difference Between Online Business Budgeting and an In-House Budgeting

Several businesses are now being conducted online. E-commerce vendors, among many more, are some of the most common business owners who need an easy and efficient way to keep a budget. The result is online business budgeting that revolutionizes the way businesses maintain t budgets. How then is it different from in-house budgeting?

In recent years, businesses have shifted their budgeting to the cloud for several reasons. The most important one is the ease of access. Cloud tech makes it easy to access documents, photos, or any media stored. Ease of access means the budget can be accessed wherever and whenever provided; there are internet and a smart device. On the other hand, in-house budgeting can be a little hectic to access, especially if you are a travelling business owner. The budget books can easily be forgotten and accessing them would mean travelling back or redoing everything.

Online business budgeting is safer and more secure than in-house budgeting. What happens to your physical budget documents in the event of a fire outbreak or theft? You lose valuable information that could be used against you. Online budgeting means only you can access the budget using the internet, a smart device, and possibly an encryption key for improved financial security.

Unlike in-house budgeting, online budgeting has numerous efficiency features. For example, Excel, which is a standard tool used in designing budgets. It can sum up your numbers automatically while leaving almost zero space for error. Computers are generally smart and can handle large tasks in a shorter time than human employees would take to do the same. In-house budgeting means you will have to take days to record, calculate, and organize expenses.

Benefits of Having an Online Business Budgeting Service

Business budgeting requires care, diligence, and accuracy. A little deviation from these and your business could begin crumbling silently. Here are the reasons why you need online business budgeting to help your business’ path to financial security.

It provides incredible scalability. Not every business is set to morph automatically into a big success with fast exponential growth. The majority of beginner online business owners assume they will start to notice sales and huge profits just because they have a footprint on the internet. It is never so. Scalability is achieved by having a budget, especially one you can carry around at any time to gauge your growth.

Online business budgeting imposes discipline and deadlines on the planning process. Professional business ethics require one to be honest with their finances. There is never room for doubt about making sales, profit, and maintaining business growth. An online budget helps you stick by your plans, deadlines, and anything you would expect to accomplish.

Online budgeting services are available in numbers. You can get any on the internet for free or for a price. Business budgeting is the ultimate tool for accountability, transparency, and growth in a business setting. Online business budgeting is the best way to go for start-up businesses since they are more affordable than in-house budgeting and have more efficient features.

I hope you see how important it is to be on top of your business budgeting, it could be the difference between you making or losing countless amounts of money. Business owners everywhere struggle with this, at Stamos & Stamos we see it every day with new clients. It makes sense though; you did not start your business to be an accountant. That is the reason why we offer our Outsourced CFO Service. We are completely done for you accounting firm with clients in over 30 states and counting. We will completely streamline your accounting process for you by building and managing your full-scale accounting and finance system. From payroll and bookkeeping to tax and financial planning we have your back. We focus on not only reducing how much you pay in taxes, but we also focus just as much on raising your monthly profit. If you click the button below it will take you to the Outsourced CFO page on our website where you can learn more about what we can do for you and your business as your Outsourced CFO! Click the button below, I cannot wait to speak with you further!


Types of Communication – Back to Basics

Most jobs involve some degree of writing. According to the National Commission on Writing, 67% of salaried employees in large American companies and professional state employees have some writing responsibility. Half of responding companies reported that they take writing into consideration when hiring professional employees, and 91% always take writing into account when hiring (for any position, not just professional-level ones).

Different types of communication

Communication can be categorized into three basic types: (1) verbal communication, in which you listen to a person to understand their meaning; (2) written communication, in which you read their meaning; and (3) nonverbal communication, in which you observe a person and infer meaning. Each has its own advantages, disadvantages, and even pitfalls.

Verbal communications in business take place over the phone or in person. The medium of the Message is oral. Let’s return to our printer cartridge example. This time, the Message is being conveyed from the Sender (the Manager) to the Receiver (an employee named Bill) by telephone. We’ve already seen how the Manager’s request to Bill (“We need to buy more printer toner cartridges”) can go awry. Now let’s look at how the same Message can travel successfully from Sender to Receiver.

Manager: “Our next step is to order more printer toner cartridges. Could you place an order for 1,000 printer toner cartridges with Jones Computer Supplies? Our budget for this purchase is $30,000, and the cartridges need to be here by Wednesday afternoon.”

(Bill, who is good at active listening, repeats what he has heard. This is the Feedback portion of the communication, and verbal communication has the advantage of offering opportunities for immediate feedback. Feedback helps Bill to recognize any confusion he may have had hearing the manager’s Message. Feedback also helps the manager to tell whether she has communicated the Message correctly.)

Types of Communication

1. Verbal Communication

Verbal communication encompasses all communication using spoken words, or unspoken words as in the case with sign language. It is important to understand how to effectively communicate your ideas verbally in order to avoid misunderstandings and maximize interest while you speak. Make sure to use the right type of language, speak clearly, know your audience, respond in the best way, and use an appropriate tone when speaking.

Two students sitting on bench talking in winterPhoto by Anna Vander Stel on Unsplash

2. Nonverbal Communication

What is actually being said is only half the battle — the rest lies in what isn’t being said. This means your tone, facial expressions, body language, hand movements, and eye contact. When you make yourself aware of what the rest of you is doing as you speak, you can make corrections and eventually use all the right nonverbal cues to convey your point.

3. Written Communication

Written communication is a form of verbal communication, but it is so different than spoken verbal communication that this form gets its own separate type. Written communication can take the form of anything you write or type such as letters, emails, notes, texts, billboards, even a message written in the sky! With written communication, it is important you know your audience, your purpose, and maintain consistency throughout your written message.

4. Visual Communication

Visual communication is one you may not have heard of, but it is one that complements the other types of communication well. Visual communication is delivering information, messages, and points by way of graphical representations, or visual aids.

Some commonly used examples are slide presentations, diagrams, physical models, drawings, and illustrations. When you use visual communication in addition to verbal, nonverbal, and written communication, you create a very effective way for your message to be heard and understood.

Thought bubble made of crumpled yellow papers on green backgroundPhoto by Volodymyr Hryshchenko on Unsplash

5. Listening

Listening is a surprisingly important part of communication and in order to be a great communicator, you must master the art of listening. Remember that listening doesn’t just mean hearing, or politely waiting for your turn to speak. When others are speaking, you should practice active listening, which means that you are engaging your mind while the person speaks, intently focusing on what they are saying.

Types of communication

There are several different ways we share information with one another. For example, you might use verbal communication when sharing a presentation with a group. You might use written communication when applying for a job or sending an email. Here’s a more in-depth look at the four main categories of communication:

1. Verbal

Verbal communication is the use of language to transfer information through speaking or sign language. It is one of the most common types, often used during presentations, video conferences and phone calls, meetings and one-on-one conversations. Verbal communication is important because it is efficient. It can be helpful to support verbal communication with both nonverbal and written communication.

Use a strong, confident speaking voice. Especially when presenting information to a few or a group of people, be sure to use a strong voice so that everyone can easily hear you. Be confident when speaking so that your ideas are clear and easy for others to understand.

Avoid filler words. It can be tempting, especially during a presentation, to use filler words such as “um,” “like,” “so” or “yeah.” While it might feel natural after completing a sentence or pausing to collect your thoughts, it can also be distracting for your audience. Try presenting to a trusted friend or colleague who can call attention to the times you use filler words. Try to replace them by taking a breath when you are tempted to use them.

2. Nonverbal

is the use of body language, gestures and facial expressions to convey information to others. It can be used both intentionally and unintentionally. For example, you might smile unintentionally when you hear a pleasing or enjoyable idea or piece of information. Nonverbal communication is helpful when trying to understand others’ thoughts and feelings.

If they are displaying “closed” body language, such as crossed arms or hunched shoulders, they might be feeling anxious, angry or nervous. If they are displaying “open” body language with both feet on the floor and arms by their side or on the table, they are likely feeling positive and open to information.

Notice how your emotions feel physically. Throughout the day, as you experience a range of emotions (anything from energized, bored, happy or frustrated), try to identify where you feel that emotion within your body. For example, if you’re feeling anxious, you might notice that your stomach feels tight. Developing self-awareness around how your emotions affect your body can give you greater mastery over your external presentation.

Be intentional about your nonverbal communications. Make an effort to display positive body language when you feel alert, open and positive about your surroundings. You can also use body language to support your verbal communication if you feel confused or anxious about information, like using a furrowed brow. Use body language alongside verbal communication such as asking follow up questions or pulling the presenter aside to give feedback.

Mimic nonverbal communications you find effective. If you find certain facial expressions or body language beneficial to a certain setting, use it as a guide when improving your own nonverbal communications. For example, if you see that when someone nods their head it communicates approval and positive feedback efficiently, use it in your next meeting when you have the same feelings.

3. Written

Written communication is the act of writing, typing or printing symbols like letters and numbers to convey information. It is helpful because it provides a record of information for reference. Writing is commonly used to share information through books, pamphlets, blogs, letters, memos and more. Emails and chats are a common form of written communication in the workplace.

Strive for simplicity. Written communications should be as simple and clear as possible. While it might be helpful to include lots of detail in instructional communications, for example, you should look for areas where you can write as clearly as possible for your audience to understand.

Don’t rely on tone. Because you do not have the nuance of verbal and nonverbal communications, be careful when you are trying to communicate a certain tone when writing. For example, attempting to communicate a joke, sarcasm or excitement might be translated differently depending on the audience. Instead, try to keep your writing as simple and plain as possible and follow up with verbal communications where you can add more personality.

Take time to review your written communications. Setting time aside to re-read your emails, letters or memos can help you identify mistakes or opportunities to say something differently. For important communications or those that will be sent to a large number of people, it might be helpful to have a trusted colleague review it as well.