How to promote your blog on social media
Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few things more devastating than getting little to no traffic.
Search engines also give more weight to the content shared on social media sites like Pinterest, Twitter, LinkedIn, Facebook, etc. because it’s telling them the information on your links is valuable. This means that when people search for keywords that are included in your blog posts, those posts are more likely to rank higher in search results — meaning more traffic to your site.
13 Ways to promote your Instagram Page
1. Ramp up your content production
And speaking of which, that’s also why Instagram Stories are so valuable. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds. Not only that, but you can freely post Story after Story without worrying about spamming your fans.
The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more.
A Guide to Instagram for Brands: Creating an Instagram Marketing Strategy
2. Cross-promote your Instagram posts across other networks
Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.
Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using.
3. Focus on people-centric content
The popularity of selfies on Instagram speaks for itself, as does customer photos and pictures of people using products in real-world settings. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”
And on a related note, this is exactly why user-generated content such as customer photos are such a goldmine for brands. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products.
4. Experiment with branded and industry hashtags
Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings (music) or #unicornhair (beauty). Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach.
As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less (or more), the takeaway here is that you should at the very least add something.
And with Sprout’s Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.
5. Tag brands, followers and locations whenever you can
For example, you can tag other brands and accounts in hopes of a shout-out yourself. Given that notifications ping anyone who receives them, relevant tags are a subtle way to encourage promotion.
Likewise, it’s both courtesy and within Instagram’s best practices to tag anyone you might be regramming. Chances are they’ll be thrilled to be featured in your feed and will share the news with their own followers.
Part 2 – Blog promotion
In Part 2, we’ll take a look at the different ways you can promote each blog post. This is not meant to be an exhaustive checklist that you should follow religiously. Rather it’s a list of ideas you can try, and see which works best for you.
Note: Before you start, it’s a good idea to prepare a simple text file with information you can reuse on several platforms. This will speed up the promotion process. The following is an example of what we use at Blogging Wizard:
- URL – start with your standard blog post URL.
- Headline variations – write out 3-5 headline variations for your post.
- Short social messages – write out several short social messages for use on Twitter. These can be quotes, questions, or based on headline variations.
- Longer social messages – write out several slightly longer social messages for use on LinkedIn, and Facebook, etc. Popular copywriting formulas work well here.
- Contact information – mentioned a person or brand in the post? Include their contact info – Twitter account, email address, etc. You’ll want to let them know they’ve been mentioned.
- UTM tracking URL’s (optional) – use Google’s Campaign URL Builder to create a tracking link for each platform you promote your article on. This will help you track traffic more accurately.
- Shortlinks (optional) – tracking links can look messy. Using a URL shortener will tidy them up.
2.1 – Email marketing
Email your list
Emailing your list of subscribers is one of the best ways to start driving traffic to your latest blog post. But don’t leave it there. Ask them to comment, like, and share it with their community so that you can reach a wider circle of people.
Use an email signature
Include a link to your latest blog post in your email signature. It’s a simple and subtle way to promote your content. And you never know which recipient might click and read. Try WiseStamp for a professional email signature with links to your social profiles and latest blog post:
Email your contacts
Now and then, email your contacts (friends, family, etc.) and ask them to share your latest blog post. You never know how far the ripple effect will spread. Always ask politely and offer to help them in some way.
Ask a colleague to email their list
If you have friends and colleagues working in the same or a similar niche, then you could ask them to email their list. Perhaps you could agree to do the same for them in return. But again, don’t do this for every post you publish.
2.2 – Social media marketing
Sharing your content on social media is still an excellent way to get more visibility, and ultimately increase traffic and shares. But it’s not just a case of posting once on Facebook and then moving onto something else. You need to have a social media marketing strategy in place:
Popular social networks
Maintain a regular presence on your chosen social networks and post consistently. Don’t just turn up when you have a new blog post to share. Social media is a two-way channel, so engage with other people by liking and sharing their content.
Vary the message in your social media posts to suit each network. For example, tools like Blog2Social and Sendible allow you to tailor your posts per network by using a long or short message, adding relevant hashtags or mentions, and selecting a portrait or landscape image.
Reciprocal sharing sites
These next social sites all work by reciprocal sharing. You earn ‘credits’ for sharing other people’s content, which then allows you to post your content and get it shared by others.
Popular social bookmarking sites
Social bookmarking sites allow users to post their favorite stories, images, and videos, and use tags to organize them. Other users can take these ‘bookmarks’ and add them to their own collection or share them with even more users. Most of these sites also have a voting system so members can ‘upvote’ their favorite posts, which rise to the top and gain more exposure.
Niche social bookmarking sites
Social groups, communities, and forums
Online communities give you the opportunity to contribute, build relationships, and establish your authority. But, like Reddit, it won’t work if you only drop links. You have to provide more value by getting involved in discussions.
Note: Consider creating your own groups on one of these platforms. This will help you develop your online presence further. Facebook is usually the most popular option but there are plenty of alternatives to Facebook Groups. Remember: it can take a lot of effort to make your group successful.
Part 3 – Measuring your blog promotion
3.1 – Web analytics
Way back in Part 1 we mentioned installing and using some web analytics tools. Now’s the time to see what data they have for you. Whichever web analytics tool you use there’s going to be a lot of data to work through.
- Organic Search – Visitors who come to your website from search engines; e.g. Google and Bing.
- Direct – Visitors who come to your website without a traceable referral source; e.g. after typing your URL into their address bar or using a bookmark on their browser.
- Social – Visitors who come to your website from a social network; e.g. Facebook, Twitter, etc.
- Referral – Visitors who come to your website from another website by clicking on a link.
- Other – Visitors from traffic sources where the UTM_Medium parameter is incorrect.
- Paid Search – Visitors who come to your website from a paid search advert; e.g. Google AdWords
- Email – Visitors who come to your website after clicking links in your email marketing campaigns.
3.2 – Social media monitoring
As well as web analytics tools you can use social media monitoring tools to check how your blog posts are performing. Google Analytics is not brilliant at tracking social media. But there are plenty of other tools available so you can see which platform is best for promoting your blog content.